October 3, 2019 L33_Ad_min32

Monokrome Music is Heading to ADE!

ADE 2019 takes place 15th-19th October

Monokrome Music is heading to ADE, Amsterdam’s annual five day music conference and festival! With over 1000 events held across nearly 200 locations in Amsterdam from the 15th-19th October, ADE is widely recognised as the global meeting point for the electronic music industry.

Monokrome CEO Lee Morrison is joining industry figure heads Arjo Klingens (LaLaLa Management, NL), Justin Tatipata (Be Yourself Music, NL), Kees Van Weijen (STOMP, NL) and Wilbert Mutsaers (Spotify, Benelux, NL) as panelists on the ‘Data is King- How Smaller Labels Can Really Benefit from Data’ talk on Thursday October 17th at the DeLaMar Theatre at 11:45-12:30.

“Labels, artists and rights holders need to understand that in the modern world data is now almost as important as the music itself, and this panel, hosted by STOMP, the Dutch Trade Association of Independent labels, will be examining how to access and maximise the success of acts through correct storage as well as the importance of having a decent overview of all catalogues. Panelists will also be discussing how to gain insight into data that goes beyond performance graphs and statistics from online platforms, what the best marketing opportunities are and where you should really focus. The panel will also be looking at how smaller labels can maximise data from platforms such as Spotify by interpreting and using Spotify’s analytics, and how acts can use data for concert planning and to more effectively target audience groups.”

We hope to see you there and feel to reach out on hello@monokrome-music.com for meetings or a chat!



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